Eye tests to determine individual levels
of susceptibility to colour usage in consumer goods packaging.

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Test 1 – Participant sees:
Standard four print colours, Cyan, Magenta, Yellow and Black (CMYK) circles against a neutral colour background = Normal vision
Neutral background only = An extremely low level of susceptibility (probably abnormal) to the standard colours of marketing

Test 2 – Participant sees:
Red circle against a neutral background = Normal vision
Neutral background only = An extremely low level of susceptibility (probably abnormal) to even the most basic forms of marketing

Susceptibility Test 3 – Participant sees:
Standard four print colours CMYK = Normal vision
Standard four print colours CMYK plus an extra colour circle = A susceptibility level above normal and a likelihood towards minor impulse buying

Test 4 – Participant sees:
Neutral background only = Normal vision
Four pastel coloured circles = A susceptibility above normal and a likelihood towards purchasing in a docile, submissive state of mind

Test 5 – Participant sees:
Neutral background only = Normal vision
Three fluorescent coloured circles = A susceptibility above normal and a likelihood towards quick, impulsive spending

Test 6 – Participant sees:
Standard four print colours CMYK = Normal vision
Standard four print colours CMYK plus an extra four colour circles = A susceptibility way above normal and likelihood towards major impulsive spending